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Scent Beyond Words…

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Upgrade your laundry experience today for free and join our +240,000 happy customers

Scents have power

Scents have the power to transform mundane tasks into something magical. Your imagination wakes up. You feel inspired. This is because scent is a powerful part of self-care. Here at Frey, we’re on a mission to transform your world with that power, and to help people - and the planet - stay healthy.

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Our laundry mission

We set out to put a little magic into the laundry experience. We wanted to create better products with a better impact, all designed with you in mind and delivered directly to you.

We’re excited to share Frey with you.

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Why you’ll love Frey

Scent

Better Scent

Intoxicating notes inspired by top fragrances from around the world that turn your everyday tasks into something extraordinary, whether they’re on your clothes or in your hair.

formulation

Better Ingredients

Every product is meticulously formulated with exceptional natural ingredients, and without all of the harmful chemicals found in most other products.

Impact

Better Impact

Feel incredible, knowing that by choosing Frey, you’re making a difference. We plant a tree for every order, and are proudly B-Corp and PETA certified.

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We’re getting personal

Our laundry products were so loved, we wanted to take the Frey magic outside of the laundry room and spread it to the rest of the house. Better products, all meticulously designed to infuse your daily routines with something special.

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tree

One order, One tree

We partnered with our friends at Trees.org to plant a tree for every order placed and offset our carbon footprint. Our commitment to creating a better world, by making higher quality products from more natural ingredients starts with you. By choosing socially and eco-conscious brands, you are helping to make the world a better place.

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  • certified
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Don’t take our word for it Listen to our over 250,000+ happy customers

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Sarah S. verified buyer
Better than Perfume or Cologne “My clothes smell so good that I had a coworker ask me what perfume I was wearing. And I told her I wasn't wearing any perfume at all. It was my new laundry detergent!”
SD
Sam D. verified buyer
Solves Insomnia “I work night shifts, so I have a love/hate relationship with my bed. I have had insomnia for years. I bought FREY literally because of the "nomad wizard" customer review. It is beyond all that. I absolutely love this. My bed smells amazing, and I have had the best sleep I have had in years. Absolutely hooked.”
BN
Bella N. verified buyer
You won’t regret it =) “I tried the sample, and I've never committed to anything faster in my life. My depression? Cured. Anxiety? Minimal. Skin? Somewhat cleared. Okay, I may or may not have slightly exaggerated the omnipotency of Frey, but I truly cannot recommend their products enough. The scents are sophisticated and well-crafted, and it sticks around for a long time without being overbearing at all. Also, their mission and dedication to planting trees and bettering the environment is phenomenal. “
ML
Michaela L. verified buyer
Like an Understanding Boyfriend “Imagine if someone mixed the smell of an understanding boyfriend, alpine lakes, and a burning fireplace into a bottle of laundry detergent. That’s the smell of FREY”
JP
Joanna P. verified buyer
Love, love, love “I love these products, the aroma is pleasing, the body wash and shampoo foam nicely, and the conditioner is just right. The deodorant is extremely effective. I can't say enough great things about these products. I hope body and hand lotion are coming soon.. That would be awwesome :)”
AM
Aaron M. verified buyer
Smell and Shine! “The full shampoo and conditioner kit will leave your hair smelling amazing all day!! Great ingredients, leaves your hair with great body and shine! Pair it up with the laundry full wash kit to elevate your sensory experience! Amazing products!”
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Cory S. verified buyer
Body Wash Like a Warm Blanket “It covers you like a warm blanket. It's gentle but does the job. It'll leave you smelling great!”
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Bella N. verified buyer
You won’t regret it =) “I tried the sample, and I've never committed to anything faster in my life. My depression? Cured. Anxiety? Minimal. Skin? Somewhat cleared. Okay, I may or may not have slightly exaggerated the omnipotency of Frey, but I truly cannot recommend their products enough. The scents are sophisticated and well-crafted, and it sticks around for a long time without being overbearing at all. Also, their mission and dedication to planting trees and bettering the environment is phenomenal. “
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