Why Choose Frey?

Plant-Based Clean

High-performance clean - No dyes, parabens, phthlates, vegan & cruetly-free!

Luxury Fragranecs

Intoxicating fragrances based off high-end perfurmes/colgones.

Tough on Stains

Ultra-concentrated formulas to fight the toughest stains but gentle on skin.

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Made in the USA

Our Liquid Laundry products are proudly manufactured in Detroit, MI.

PARABEN FREE
ULTRA CONCENTRATED
PLANT BASED INGREDIENTS
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Clean clothes,
clean ingredients,
laundry perfected

At Frey, we believe in creating luxury laundry products that clean amazing, smell intoxicating and are free of harsh chemicals and toxins.

Join us on our mission in making laundry day, a day you can look forward to.

 
Luxury Scents ✨✅
Removes Tough Stains 💪💪💪 💪
Lightweight & Compact
No Measuring & Mess-Free
Vegan & Cruelty-Free
 

Frequently Asked Questions

Free Shipping

on all order over $40

Free Returns

within 30 days of purchase

1 Tree Planted

for every order placed

Customer Reviews

Based on 3144 reviews
82%
(2573)
10%
(300)
6%
(186)
1%
(34)
2%
(51)
S
Sandi Roberts
Cedar Grove / 1
Smells amazing

Absolutely love this stuff !!

L
Linda Bustamante
Cedar Grove / 1

I have enjoyed all products and scents. Love being a customer and a part of products that are amazing and enjoyable to my family and I and also care about mother earth 🌎

B
Beth Council
Jasmine Meadow
love the product

I have given this as a gift to a few of my family members they love it

S
Shawna Starr
Bergamot Beach / 1
Fresh Scent, Powerful Clean!

Frey Ultra Concentrated Laundry Detergent in Bergamot Beach is a game-changer. The scent is fresh, clean, and subtly beachy—like a breath of coastal air. A little goes a long way, and it leaves my clothes soft and truly clean.

I love that it’s made in the USA and free from parabens, phosphates, and dyes—clean ingredients for a cleaner planet. It smells amazing, works great, and aligns with my values. Highly recommend!

D
Diane Frantz
Cedar Grove / 2
Fantastic scent!

I get compliments on the smell of my clean clothes and sheets all the time!