Frey 2.0 is here! Grab 30% off with our Holiday Sale!

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Laundry with Benefits.

2x The Lasting Scent

2x The Cleaning Power

The brand new Frey 2.0 is here and better than ever! More cleaning power and more lasting luxury fragrance.

So good you'll actually look forward to laundry day!

Three bottles of Frey ultra-concentrated laundry detergent on water.

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Long Lasting Incredible Scents

Gone are the days of artificial smelling toxic detergents!


We've teamed up with fine fragrance perfumers to create intoxicating scents that will have you looking forward to laundry day.

Woman smelling clean shirt, holding Frey laundry detergent bottle.

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clean ingredients,
cleaner clothes

Our formulas are plant-based and made to be tough on stains while gentle on your skin.


Comprised primarily with plant-ingredients and bio-enzymes our detergent is tough on stains but not on skin.

Scent booster bottle with natural ingredients: cedar, oakmoss, and amber.

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proudly made in the U.S.A.

We proudly manufacture our detergents in the USA and ship directly from our facility in Michigan.

Hand holding Frey laundry detergent bottle against an American flag background.

scents that smell like luxury

Three bottles of Frey scent boosters with botanical elements in circular images.

Bergamot Beach
Notes:
Bergamot

Sandalwood

Clove

Jasmine Rose
Notes:
Jasmine

Rose

White Cedar

Cedar Grove
Notes:
Cedarwood

Oakmoss

Amber

SCENTS THAT SMELL LIKE LIQUID LUXURY

Three bottles of Frey scent boosters with botanical elements in circular images.

Bergamot Beach
Bergamot

Sandalwood

Clove

Jasmine Rose
Jasmine

Rose

White Cedar

Cedar Grove
Cedarwood

Oakmoss

Amber

EARLY BLACK FRIDAY!

SAVE 30% ON OUR BEST-SELLING BUNDLE

EARLY BLACK FRIDAY!

SAVE 40% ON OUR BEST-SELLING BUNDLE

EARLY BLACK FRIDAY!

SAVE 30% ON OUR BEST-SELLING BUNDLE

EARLY BLACK FRIDAY!

SAVE 40% ON OUR BEST-SELLING BUNDLE

Ultra Concentrated Laundry Detergent

The Ultimate Laundry Bundle

$25

$25

Our NEW & Improved Liquid Laundry Detergent is even more of what you love. Longer lasting luxury fragrance coupled with more clearing power!

The detergent is ultra-concentrated, vegan, and smells amazing. Every 15.2oz bottle is good for 50 loads. It's as easy as 2-3 pumps per load (about 50 pumps per bottle) and waiting for the magic to happen.

  • Made in the USA
  • 2x Lasting Fragrance
  • Proprietary Bio-Enzyme Blend for Plant-Powered Clean
  • Vegan & Cruelty-Free
  • Paraben, Phosphate, Dye, Bleach, & Phthalate Free
  • Septic Tank Safe
  • 30 Day Money Back Guarantee
  • A tree planted with every purchase

Product Highlights:

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Plant-Based Cleaning Power

Long Lasting Intoxicating Scent

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Made in The USA

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No Sulfates, Pthlates or Dyes

Full 30 Day Money-Back Guarantee

Join over 500,000+ People
Who Have Made The Switch.

we were kind + clean

before it was a thing

Colorful liquid shapes and bubbles on a white background.

giving back

for every order placed we plant 1 tree.

no nasties

highly effective, clean formulas without parabens, phtlates, dyes, bleach, or other toxic ingredients.

cruelty free

our products and ingredients never have, and never will be tested on animals.

Half a coconut with oil droplets on a white background.Half a coconut with oil droplets on a white background.

Your Laundry Deserves an Upgrade

Smiling person holding a bottle of Frey laundry detergent.
Hand holding a bottle of Frey ultra-concentrated laundry detergent, Bergamot Beach scent.

Ask us anything

01

Where does Frey Ship From?

02

Do you offer a money-back guarantee?

03

How do I choose which scent to buy?

04

Where are your products made?

05

Are Frey products non-toxic?