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Liquid Laundry Detergent That’s Strong on Stains. Gentle on Everything Else.

Finally, a laundry detergent that smells as incredible as it cleans. Frey’s ultra-concentrated liquid formula combines cologne-quality fragrances with plant-based bio-enzymes, delivering a powerful clean wrapped in a luxurious scent experience.

Join 500,000+ happy customers

Luxury Fragrance That Lasts (Twice as Long!)

Infused with a proprietary blend of cologne-inspired fragrances, each wash envelops your clothes in a sophisticated scent that lasts — now with 2x the staying power. Choose from our signature blends like Bergamot Beach, Cedar Grove, and Jasmine Meadow, and turn every load into an indulgent, elevated sensory ritual.

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Powerful in performance. Plant-based by design. Earth-friendly.

Formulated with a proprietary bio-enzyme blend, this ultra-concentrated detergent breaks down tough stains while staying gentle on fabrics — and on the planet. No harsh chemicals, no compromise. Just effective, eco-powered results.

Smaller Bottle, Bigger Impact: Powerful Cleaning in a Compact, Sustainable Design

Each 15.2oz bottle packs 50+ loads into just 2–3 pumps per wash. That’s less plastic, less waste, and more space saved in your laundry routine. Plus, it’s made in the USA, septic-safe, and plastic-responsible — with a tree planted for every purchase.

Three Frey laundry detergent bottles with towels and a plant in the background.

A Clean You Can Feel Good About — For Your Home, Your Skin, and the Planet.

Vegan, cruelty-free, and free of parabens, phosphates, dyes, bleach, and phthalates — this detergent is as kind to your skin as it is to the Earth. Backed by a 30-day money-back guarantee, because clean should never come with a catch.

Over 500,000+

Happy Customers

We created Frey with one simple goal: to elevate your laundry experience. Our products are thoughtfully designed to be safer, cleaner, fresher, and more effective — all without the mess or hassle. With Frey Laundry Detergent Sheets, doing laundry becomes less of a chore and more of a simple, satisfying ritual. It’s clean made easy — and maybe even a little fun again.

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Our customers are loving laundry day

Over 10,000 Five Star Reviews

Join 500,000+ happy customers and say goodbye to generic chemical scents

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Ingredients

(4.8) 5,000+ Reviews

Ultra Concentrated Laundry Detergent

Join 500,000+ happy customers and say goodbye to generic chemical scents, harsh chemicals, and your old laundry detergent. Our Liquid Laundry Detergent is the ultimate upgrade to your laundry experience making it easier, fresher, cleaner, and more effective.

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