SCENT BEYOND WORDS

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BELIEVE IN BETTER

We believe in better.

That starts with a better scent, continues into a better formulation, and ends with a better wash.

It’s not just about us though, it’s about our (and your) impact.

With our eco-friendly, concentrated formulation, and a tree planted for every order, know that your purchase makes a positive difference in the world.

THE FREY DIFFERENCE

Better Scent

97 out of 100 customers prefer the FREY fragrance to their old detergent

Better Formulation

No harsh chemicals, with a blend that's better for you and better for your clothing

Better Impact

Safer for the environment, and every order plants a tree

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They say it better

65k+ happy customers!

“My girlfriend won’t stop wearing my clothes”

"Frey makes it so your clothes will disappear. It’s awful. My girlfriend keeps stealing my clothing so she can lay around in them and always have the smell of me around because “I’ve never smelled this good before”. Now I need more clothes. Thanks a lot Frey... "

- By T.J. P
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"Don't Hesitate”

“Amazing. Went with the starter super skeptical of what I was going to get and not did it slap me in the face. Just opening up the box, the fragrance was overwhelming. It smelled so great, your frangrance is optional! I get a lot of complements and definitely will be back for more! Don’t hesitate, get this!”

- By JAIME L
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"I Have No Reason to Wear Cologne Ever Again"

"Everywhere I go, my friends and colleagues wives and girlfriends are talking about how nice I smell.. then their friends break the ice uttering, 'sorry, but I’ve heard you smell like Pangean forests,' as they sniff around my shoulders. I have no reason to wear cologne ever again."

- By JERRY P
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As smelled on

As featured in Elle
As featured in Good Morning America
As featured in Cosmopolitan
As featured in Men's Health
As featured in Forbes
As featured in The Wall Street Journal
As featured in GQ
As featured in Saks Fifth Avenue

Build your perfect plan

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