Build your perfect
laundry kit!

Custom built, to your lifestyle

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As smelled on

As featured in Elle
As featured in Good Morning America
As featured in Cosmopolitan
As featured in Men's Health
As featured in Forbes
As featured in The Wall Street Journal
As featured in GQ
As featured in Saks Fifth Avenue

Your Custom Care Plan

Just answer a few quick questions and we'll build you a custom laundry plan!

How It Works:

Build your perfect package

We'll ask a few fun questions about your lifestyle and laundry, and build you a totally custom laundry plan.

Subscribe & save (optional)

Choose to subscribe to get free shipping and 10% off for life. Straight to your door, re-stocks when you need them, free shipping always. Flexible, you can change or cancel at any time, hassle-free.

Totally risk-free

We offer a 100% guarantee. If you try us and decide you don't like us, we'll refund you, no questions asked.

Sound too good to be true?

It might sound that way, but we're serious. No catch, no fine print. Thousands of customers love FREY, and we're so confident, we want to give you a chance to try us totally risk free. If you don't like us, cancel in your account instantly, or email us and we'll do it for you.

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THE FREY DIFFERENCE

Better Scent

97 out of 100 customers prefer the FREY fragrance to their old detergent

Better Formulation

No harsh chemicals, with a blend that's better for you and better for your clothing

Better Impact

Safer for the environment, and every order plants a tree

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"Click to build a plan"

WHAT’S IN A SMELL?

Every Frey product starts with a story.
It’s not written in words, but in top notes, middle notes, and base notes.

It tells the journey of our world-class scents, developed with a leading U.S. fragrance house using premium ingredients—and an extraordinary amount of care.

As for the rest of the story, well, that’s up to you. Choose your scent, and make it your own.

Meet your two fragrances

Cedarwood, Oakmoss, Amber

Fresh green woods layered with subtle, confident warmth. Well-balanced and grounding.

Sandalwood, Bergamot, Clove

Delightfully complex citrus meets rich wood with a hint of spice. Aromatic and uplifting.

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They say it better

105k+ happy customers!

"Blissful Consciousness”

“It's as if I entered into a mystical and majestic state of being, in which the smell of my clothing exudes the smell of a crisp and woodsy aroma, reminiscent of a brisk and foggy mountain-scape. Doing laundry now transports me to a blissful consciousness.”

- By PATRICK C
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“Fell in Love”

"I did not mean to fall so deeply in love with FREY. Beware! You will find yourself unfulfilled by any other laundry detergents. It's insidious, the need to put on your FREY-cleaned clothing and hoping someone will hug you and therefore have a lovely delicate FREY moment."

- By CARY S
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"I NEVER buy off Facebook, but...."

"As someone who never buys anything off of FB, I will admit this had me very curious. I finally gave in and ordered FREY did NOT disappoint! It smells absolutely amazing and cleans so well."

- By KERRI L
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One order, one tree

Join FREY and help rebuild our forest, we have partnered with trees.org to commit to planting a tree for every order 🌲 We are proud to be a B-Corp and are excited to continue giving back as we grow, because our impact is your impact.

Small but mighty…

And powerfully designed to treat you and your clothes better. We use a concentrated formula to make your life easier, minimizing weight, space, and waste, all while having the same number of loads as a huge bottle.

Smaller bottle, bigger value
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Us vs Them