Why Frey?

Scents have the power to transform mundane tasks into something magical. With naturally-derived ingredients and eco-friendly options, Frey is striving to create a better world with each and every wash.

Fresh Scents
Clean Ingredients
Cruelty Free
1 Order = 1 Tree Planted
Fast & Free
Shipping $30+

Join 330,000+ people who have made the switch.

  • Scents inspired by your favorite fragrances
  • Ultra-concentrated to minimize plastic and space
  • Tough on stains, gentle on skin
  • No parabens, synthetic dyes, or harsh chemicals
  • One tree planted for every order

"The scent is earthy and outdoorsy...yet refreshing. It’s definitely reminiscent of cologne/perfume — but more subtle!— and, in fact, that is specifically why people (including myself) are obsessed with it."

"If I knew switching to laundry detergent that is free of harmful chemicals, parabens, OBA's, FBA's, or sulfates and made from natural plant-derived ingredients was this amazing for my clothes, home, and the environment I would have done it years ago!”

"When it comes to consumer product goods, we generally think about Procter & Gamble and its various branded offerings and their universal appeal. However, in an age where people are more identifying with the products they use, Frey is a clothing care start-up that is focused on disrupting the laundry industry."

"Typical liquid detergent has a couple of challenges: both the amount of plastic that’s used for the packaging, and the amount of water in the product, making it heavier and increasing the carbon emissions. Some detergents are as much as 80% water. Making laundry detergent more concentrated helps…and making a detergent in sheet form eliminates water, and plastic, completely.”

4,669 Reviews

Skeptics Turned Subscribers

“I can’t envision a day where I ever stop using Frey. So far my favorite is the Bergamot Beach, which is masculine enough for my boyfriend’s clothes but not too overpowering for mine.
Use this and your clothes will smell amazing weeks later when you pull them out of the drawer, you will get compliments on how good they smell...”

Jamie L.

"Frey makes it so your clothes will disappear. It’s awful. My girlfriend keeps stealing my clothing so she can lay around in them and always have the smell of me around because “I’ve never smelled this good before”. Now I need more clothes. Thanks a lot Frey... "

T.J. P.

“Why the heck were we ever using detergent filled with water and bottled in plastic jugs in the first place!? This is SO much better!My clothes smell amazing and I constantly get compliments. No blue goo mess in my laundry room, the packaging is small and takes less space on my shelf."

Mary W.
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